In the decorative laminate industry, carpenters play a critical role in brand recommendation. Skydecor Laminates identified the need to digitally connect with carpenters and create a structured loyalty mechanism to strengthen long-term brand engagement. Traditional schemes were difficult to track and provided limited data.
Before implementation, Skydecor faced several challenges:
ERPidex introduced a QR code-based Carpenter Loyalty Application integrated with Skydecor's ERP ecosystem.
Each laminate sheet carries a unique QR code that can be scanned by carpenters using the mobile app. Once scanned, points are automatically credited after validation.
Stronger carpenter-brand relationship
Better control over loyalty schemes & reduced misuse
Valuable market intelligence gathered
With ERPidex's Carpenter Loyalty App, Skydecor Laminates successfully converted traditional loyalty schemes into a digital, trackable, and scalable engagement platform, strengthening its market presence and building long-term loyalty at the execution level.